The legendary D Double E has become the voice of the latest advert for Pepsi Max, offering short bars over a self-produced Grime instrumental as part of the ‘Challenge Your Taste‘ campaign.
Speaking to Little Black Book about the advert, D Double E said “Creating the soundtrack for Challenge Your Taste was fun, I’m looking forward to seeing it drop. It was a cool campaign to be a part of, bringing the taste experience of Pepsi MAX to life in my own way meant I could play around with the sound and style of the music which I love doing – it’s not every day you get to bring the sound of cola to life!”
The latest ad isn’t the first time the drinks corporation has looked towards the world of Grime, as they called on Kamakaze and TrueMendous for their Christmas campaign in late 2020 (watch HERE). It also isn’t the first time D Double has been on our screens on behalf of a global company, as he collaborated with IKEA for their Christmas advert in 2019 (which you can catch HERE).